McDonald’s Grassroots Football

McDonald’s sponsors thousands of local football clubs for kids across the UK. They provide them with better kits, arrange community football days and help teams improve with better coaches. So kids can get on with what they love the best, playing football.



Web Film

Client: McDonald's
Agency: Razorfish
Production company: Blac Ionica
Director: Melanie Krein
Design: Melanie Krein, Gideon Prins
Animation: Melanie Krein, Gideon Prins, Rosalvo Melo
Voice over: Dexter Fletcher
Sound design: Blac Ionica

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